Leveraging Sustainability in Marketing and Biz
Hours: 4
Express Program: NOT YET


Learning Objectives:

Course Description:

During these challenging times, marketing and business development are more important than ever. Whether your firm is a sustainability superstar or not, now is the time to understand how this focus can help you rebound (or bounce forward!) and expand your services and scope with existing clients and new. Many firms who have a solid track record and notable accomplishments have not leveraged their history to tell a compelling story. Others, who don’t have a lot of experience, may not understand what the opportunity is and how to position themselves and market to where they want to be. This workshop helps in either situation. Success requires cross pollination between design professionals and the firm’s marketing staff, beyond just passing narratives back and forth. Participants will learn approaches and specific strategies that they can start using immediately to help build a new direction for their BD efforts. For those advanced in sustainability, this will help you better articulate your value proposition and show clients how you deliver a better product. For those less experienced, this session will help put you on the right path, craft narratives that are truthful but compelling and understand how to use data and market information to position your firm to become more competitive. As a result, you will be able to gain more of the clients that you want, expand your scope of services with existing clients and get new clients who may not have considered you before.


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