By Celis Brisbin, Programs Manager

The Seven Secrets of How Nature Designs: how to apply the lessons of biomimicry to your business

Eric Corey Freed joined us from Portland Oregon on Thursday morning to talk about how nature can inform and improve our efforts to design the buildings of our communities.

He described how twenty years ago no one would have believed that any company without a website would not be in business in the future. Not everyone recognized how communications patterns were changing, rapidly. You soon realized you had to have a website. Today, you may not believe that a company not taking charge of their environmental footprint or their approach to sustainability will also not be in business.

In the talk we discovered how the threat of climate change is already affecting business. We uncovered how to take a leadership position in one's industry by leveraging the challenges of environmental responsibility. We are motivated to uncover new opportunities, inspire the upsell of new services, and tap into our lifecycle to uncover new product lines. Instead of being a depressing talk on the environment, it was a hilarious talk that inspired and transformed how we look at business.





Key Takeaways

  • how to reduce the future liability and risks of climate change to lower operational costs and increase product profitability

  • examine the lifecycle of your products to uncover ways to increase profit margins and lower costs
  • learn how to explain your environmental mission statement to your customers to engage them and attract new ones
  • how to set a “Mission Zero” for your company and use it to transform how you do business





Living Building Challenge 3.0

Eric explained the The Living Building Challenge™ as a building certification program, advocacy tool and philosophy that defines the most advanced measure of sustainability in the built environment possible today and acts to rapidly diminish the gap between current limits and the end-game positive solutions we seek. 

The creators sought to structure a system to spur fundamental transformation in the building sector. Rather than evaluate the features of a building that make it “less bad,” the Living Building Challenge starts from what sustainability advocates want in the first place – building that make the world better. It is rigorous and no shortcuts are allowed. 

The Challenge is comprised of seven performance categories called Petals: Place, Water, Energy, Health & Happiness, Materials, Equity and Beauty. Petals are subdivided into a total of twenty Imperatives, each of which focuses on a specific sphere of influence. This compilation

 of Imperatives can be applied to almost every conceivable building project, of any scale and any location—be it a new building or an existing structure. Download the Living Building Challenge 3.0 Standard document below.

For more information,

Learn what's new in version 3.0 and Read the FAQ.

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